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Seminar “PR and Communications”

Семинар «PR и коммуникации»

February, 9-10 Kyiv hosted seminar “PR and Communications” for regional communicators of NOSU supported by organization “Boy Scouts of America”. The main purpose of the workshop was to consider functions of a regional communicator and ways to work with the media in order to develop an effective communication network between NOSU regions.

Nowadays, information is the driving force of progress and the most valuable resource. The development of the Internet and, therefore, the expansion of communication networks made information more accessible. On the other hand, it’s difficult for users to find useful part of the great amount of information they’re receiving and for the organization to qualitatively pass an important message. Therefore, it’s very important to understand the mechanisms of promotion of information and to be able to use them for the dissemination of the ideas of Scouting.

On the first day of the seminar the participants (young boys and girls scouts and adult leaders) visited the “5 kanal” channel and the “imena.ua” domain, where they had the opportunity to see the work of the media with their very eyes and to learn more about technology.

Furthermore, the participants were lucky to watch the filming of the news story about a fire at “Gostiny Dvor” in Kyiv.

On the second day, scout leaders participated in various training programs at the sanatorium "Prolisok". Experts in their field explained how to update the official website of NOSU, they discussed the Internet technologies, that can magically simplify the work of communicator. Also, they talked about the specifics of working with the media, for example, communication with journalists, timing, creating an informational message, writing a press release and more. Moreover, the participants had the opportunity to learn about the resources of the World Scouting website scout.org, the use of WOSM brand-book, scout corporate ethics and the correct way of communication with journalists.

Thus, the participants left the workshop with new knowledge and skills, ideas, inextinguishable desire to "Create a Better World" and the determination to create a communications network for the development of Ukrainian Scouting.

Trainers of the workshop: scouts Andrii Kovalev, Iraklii Varshalomidze, Andrii Luzan, Marina Smirnova, Liudmyla Skorenko, Mariia Verbenko and representatives of friendly organization "Foundation of Regional Initiatives" Evhenii Demchenko and Vitalii Selik.

Special thanks to Anton Goloborodko, Taras Koval, sanatorium "Prolisok" and organization “Boy Scouts of America” for assistance in conducting the workshop.


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